Bluerock Consulting helps Poste Italiane
Bluerock Consulting helps Poste Italiane to prestigious European awards win
Poste Italiane’s loyalty program, Sconti BancoPosta, has won Best New Co-branded, Affinity or Loyalty Product at the Cards & Payments Europe 2011 conference in Frankfurt. Bluerock Consulting, in conjunction with MasterCard, helped Poste Italiane deliver significant economic results in just a few months from launch. The program was praised particularly for its ease of access for both customers and partners.
Sconti BancoPosta is a new initiative from Poste Italiane, allowing its account holders to benefit from promotions while shopping across nearly 20,000 retailers and businesses participating in the initiative. Sconti BancoPosta provides cashback at the time of shopping, which is added directly to the customer’s current account.
Luca Leoni, Head of Marketing Intelligence BancoPosta commented: "These awards make us proud of the journey we undertook in the past year in collaboration with Mastercard, our partners in the initiative. They confirm the exceptional results achieved by BancoPosta and discounts from merchants involved in the program, as well as the value added delivered for over 13 million of our customers."
Bluerock Consulting helped MasterCard develop the business case, pricing, customer proposition and manage delivery.
The Cards & Payments Europe 2011 conference is organised by VRL Financial News, analysis and research firm focusing on the financial services sector. The awards have been running for more than 20 years, and are viewed by market players as a principal acknowledgment in the international payments industry. Previous award winners include BBVA, Citi, RBS Deutsche Bank, Barclaycard, HSBC, Mastercard and Visa.
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