Bluerock win award for Innovation


We are delighted to announce that Bluerock returned triumphant from the 2011 Management Consultancies Association (MCA) Awards on 7 April, winning the 'Innovation' category.

The awards are a true ‘benchmark for quality' and demonstrate the value of consulting in a wide range of industries. Our work for Barclaycard's groundbreaking loyalty scheme, Freedom, impressed the judges both for its innovative design and the spirit of partnership that existed between client and consultant. The Freedom Programme Director, Craig Ramsay, commented as follows:

"Bluerock brought their pragmatic approach and impressive past experience to the challenges we faced, helping the team navigate potential roadblocks time and again, whilst staying true to the original innovative proposition. We were particularly impressed with their visible commitment and enthusiasm for Freedom, working closely alongside Barclaycard team members without ever losing the valuable ‘outsider's' perspective that consultants should bring."

Click here to read more on the MCA's website.

Please click on the picture to learn more about Freedom.