Company Profile Services Markets Investment Banking Investment Management Retail Financial Services Life & Pensions Leadership Markets: Life & Pensions Research suggests that integrity and innovation are the bedrock of successful and sustainable businesses. These are certainly important antidotes to some of the issues facing insurers today. Low levels of consumer trust, limited understanding of the needs of policyholders and intermediaries and consequently poorly aligned products and services, have dogged the industry in recent times. Tax and regulatory change has driven the market, not least in relation to pensions, making providers increasingly reactive and vulnerable to events. Distribution, particularly the economics of distribution, is dominating the minds of CEO's in the sector. The distribution landscape of the future and the decisions made as to where and how to play, will shape strategy and operating models. Bluerock has a depth of experience in providing organisations with decision support services, particularly in relation to distribution issues. This includes unfettered thinking across traditional boundaries, such as the workplace as a retail rather than an institutional market opportunity and 'alternative' distribution via alliances and partnerships. In an uncertain world there is no single strategy that is bound to work. Rather, the best strategy is often a combination of the one that is most adaptable to the environment and that can be executed to the highest standard. Bluerock's Adaptable Operating Model concept is but one example of bringing innovative thinking to bear to create competitive advantage. But whether in relation to corporate and retail Wraps; new broker propositions or new investment options, skills and experience in change management, IT implementation and smart sourcing are key to success.