Direct to Consumer Strategy Review
At the direction of its Board our client had undertaken initial evaluation of developing a direct to consumer offering based around the creation of a target market consumer community. In anticipation of moving into full scale development we were engaged by the Executive to undertake a short, sharp external challenge review of the thinking to date and planned activity. Our report, delivered in just a few days, balanced the undoubted advantages of utilising a community to build valuable long term customer relationships against the challenge of re-shaping the organisation's brand, culture and skills to be capable of building such a community. The information, analysis and risk profile we presented allowed them to re-assess the suitability and appropriateness of the planned community/digital initiative and the associated significant investment. The result was a decision to revise their approach and focus on strategic developments based more closely on their current in-house competencies, experience and skills with a view to re-visiting the community concept some time in the future.
Direct to Consumer Response to RDR
Our client, one of the UK's largest mutual insurers engaged Bluerock to help shape its response to the challenge presented by the Retail Distribution Review (RDR).
Leveraging its extensive experience in financial planning tools and workplace marketing, Bluerock was instrumental in helping RLG to develop its response - the first web based non-regulated, guided choice financial planning service for consumers. We worked with the client to take the proposition from initial concept to prototype and ultimately launch. Bluerock fulfilled both an advisory and an implementation role - fielding strategists, designers and developers; orchestrating third-party suppliers and supporting the stakeholder management, vital to ultimately realising an innovative personal financial management service. Moneyvista successfully soft launched in October 2011 to wide acclaim from industry and consumer alike.
Digital Community Build
Our client had ambitions to re-shape its market positioning and consumer offer based upon the changes in consumer behaviour driven by digital communications. This ambition was wide ranging and multi-faceted and their major Executive challenge was moving from idea generation to the creation and delivery of a cohesive and coherent target model. Our role was to support them in this process bringing an innovative approach that combined elements of traditional governance with free flowing creativity. The result was the identification of a target model capable of delivering their ambition but flexible enough to leverage the digital ‘listen, learn, adapt' philosophy. In addition we created a mechanism, structure and resources to deliver the target and allowed the organisation to learn and develop in line with it.
Trade Finance IT Selection
A multi-national bancassurer engaged us to assist in the development and delivery of a re-platforming strategy for its multi-national Trade Finance operation. Using our extensive experience and market knowledge we designed and led a process which identified the most suitable solution. The result was a broad vendor list, a streamlined assessment approach and an overall de-risked selection process focused on the clients key business drivers.
Digital Payment Strategy Development
A leading multi-national card and payments provider needed to urgently create a strategic response to the emergent impact of digital consumer payments. Such an innovative area draws input from a variety of stakeholders and we were engaged to assist in clarifying their thinking and develop a robust proposition design and delivery plan. Utilising our structured approach we synthesised a plethora of inputs (corporate, Group, leadership team, influencers etc.) into a coherent proposition with a clear three-to-five year delivery roadmap.
Multi -country Strategic Assessment
A prestigious Scandinavian bank wished to rationalise & harmonise its cards strategy and portfolio within three Baltic markets. Our structured process allowed them to quickly assess and assimilate performance to date, consumer insight and the competitive marketplace to design the target product portfolio, common target segments and harmonised product value proposition per segment across the three markets.